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INCLUDED IN THE FOUNDATION PLAN

Website + Automated Lead Generation System™

Turn your website into a pest control lead generation system.

We connect your pest control website, calls, chat and follow-up, so your team can pick up enquiries without piecing the conversation together.

View the flow
THE WEBSITE IS WHERE THE CONVERSATION STARTS

Someone has found your business.
What happens when they get in touch?

If the form goes to an unchecked inbox or the call comes during a treatment, a good enquiry can go quiet. This system connects the website, lead capture, follow-up and your team’s next action.

HOW EVERYTHING CONNECTS

A website, a missed call and an old enquiry can all lead to a conversation.

  1. 01

    Your website

    Clear services, areas & enquiry options

  2. 02

    Lead capture

    Calls, forms & website chat

  3. 03

    Automated follow-up

    Replies and reminders

  4. 04

    Missed-call recovery

    A text when your team cannot answer

  5. 05

    Review generation

    Ask for honest customer feedback

  6. 06

    Lead reactivation

    Reconnect with suitable past contacts

01 / THE WEBSITE SYSTEM

Give homeowners the answers they came for.

“Do they treat this pest? Do they cover my postcode? How do I get a quote?” Your website should answer those questions before someone gives up and calls the next company.

  • Clear treatment and service-area pages
  • Prominent call and quote options on mobile
  • A new build, revamp or agreed improvements to your current website
  • Google Business Profile optimisation
ILLUSTRATIVE WORKFLOW

A useful website has a clear next step.

Pest problem → Service information → Enquiry

TreatmentsService areaRequest a quote
02 / THE WEBSITE SYSTEM

Under a house? Up a ladder? The caller can still hear back.

A missed-call text lets the caller tell you what they need while your hands are full. The message starts the conversation; your team gives the advice and confirms availability.

  • A business phone number and missed-call workflow
  • An approved acknowledgement message
  • The response connected to your lead dashboard
ILLUSTRATIVE WORKFLOW

Example missed-call reply

“Sorry we missed your call. What pest are you dealing with, and what’s your postcode?”

Example wordingApproved before launch
03 / THE WEBSITE SYSTEM

Keep the quote enquiry on someone’s list.

People ask for a quote, go back to work and forget to reply. Approved follow-up messages and reminders keep the enquiry visible instead of leaving it in an inbox nobody checks.

  • Website forms and live chat connected to the CRM
  • Automated lead follow-up and SMS reminders
  • A clear handoff to the person who quotes and books
ILLUSTRATIVE WORKFLOW

The next step stays visible.

New enquiry → Follow-up due → Team contacted → Quote or booking status

Lead historyOwnerNext action
04 / THE WEBSITE SYSTEM

Ask for the review while the job is still fresh.

The customer is pleased the wasps are gone. That’s a sensible moment to ask for honest feedback, with a straightforward link and a reminder where appropriate.

  • Google review requests and agreed reminders
  • A consistent process after appropriate service visits
  • Customers choose their rating; no five-star rating is promised
ILLUSTRATIVE WORKFLOW

A simple review request.

Service completed → Ask for honest feedback → Send an agreed reminder

Honest feedbackNo review filtering
05 / THE WEBSITE SYSTEM

The customer from last summer might need you again.

A past treatment or old enquiry can be the start of another conversation. We prepare reactivation messages around a relevant service, seasonal problem or ongoing protection plan.

  • Database reactivation campaigns
  • Approved wording and a suitable opted-in audience
  • One-off treatments and recurring plans presented where relevant
ILLUSTRATIVE WORKFLOW

Give an old contact a relevant reason to reply.

Past customer → Relevant service message → New conversation

Seasonal workRepeat serviceProtection plans
06 / THE WEBSITE SYSTEM

Keep the website and the system looked after.

The setup is one part of the work. Your plan also includes website management, the agreed support and a walkthrough so the team knows how to handle an enquiry when it arrives.

  • Website management, domain and hosting within scope
  • CRM configuration and connected enquiry history
  • Launch walkthrough and ongoing services in the selected package
ILLUSTRATIVE WORKFLOW

The office knows where to look.

Contact details, enquiry history and follow-up in one place.

One dashboardYour team stays in control
CLIENT RESULTS

The follow-up is doing its job.

Messages from clients about enquiries recovered and jobs booked. Their own words, straight from the conversation.

The termite lead that went quiet.

A client reports that an earlier termite enquiry replied after forgetting to call back.

Missed yesterday. Booked for Friday.

The client received a reply from someone whose call they missed, then booked the job.

Three jobs that could have slipped away.

A client reports three bookings and says website follow-ups also brought two people back into the conversation.

These are individual campaign results and client experiences. Past results do not guarantee future performance. Results depend on the market, offer, budget and how enquiries are handled.

IS THIS THE RIGHT STARTING POINT?

The online essentials need attention before you add more advertising.

Start here when…

  • Your website makes getting a quote harder than it should be
  • Missed calls and quote enquiries aren’t followed up consistently
  • Your Google profile and review requests need attention
  • You want to reconnect with suitable past customers

What this system doesn’t promise.

A website and automation cannot guarantee new customers. The system improves the route from finding your business to speaking with your team. Ads management and ongoing local SEO sit in Organic Growth.

Ready for more ongoing marketing?
MAKE THE NEXT STEP A CONVERSATION

Let’s look at your website and follow-up.

Bring your existing website, or tell us what you need from a new one. We will show you how lead capture, missed-call recovery and follow-up can work together.

See it on a demo.

Your services. Your area. Your current setup. A practical walkthrough, with time for questions.

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BOOK A DEMO

Bring your website. We’ll walk through the gaps.

See how the Website + Automated Lead Generation System™ could work around your pest control services and the way your team handles enquiries.

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